QR codes

QR or QUICK RESPONSE CODES

have been around since 1994 and were originally used to track parts during car manufacture. It is likely you have seen one, even if you didn’t know what it was, usually displayed as black and white squares in a grid pattern reminiscent of a crossword. Essentially QR Codes are a bar code capable of holding significantly more information (thousands of characters as opposed to tens).

Around October 2010 they became a popular tool to quickly link smartphone users through to web pages, provided the phone had a relevant reader installed. Creating your own code is fairly simple with a myriad of free to use generators available, though initially the various options can be slightly overwhelming.

So How Are QR Codes Used?

QR codes are a quick and convenient way to transfer information to smart phones (or any digital device with a reader). The information encoded might direct users to a website URL, add contact details, offer special discounts and much more. They are often seen in magazines and on posters and flyers, where details on an event or product can be transferred. More specialized uses involve supplying extra details on name tags and business cards (vCards or personalized webpages), television adverts that are continued interactively and ordering online from closed high street shops.

QR Codes have also been used as coupon codes, online tickets and in scavenger hunts. Reiterating the paper message is a frequent but uninteresting practice, it is often more effective to create useful and interesting applications that will get people talking.

How Do I Create My Own QR Code?

There are plenty of free QR code generators out there. Generally the default settings will be fine for a quick and easy result and many of the options are fairly self-evident though they will sometimes appear under different headings. Nevertheless to ensure that any interested party has the best chance of using your code it is worth at least being aware of some of the more advanced options available.

Must Know QR Code Tips

• Resolution –An important part of a QR code is the size as if it is too small some devices may have issues reading it. Across different generators Resolution is also referred to as Scale, Block size or Output.
• Data Type – This defines what action the code will take when scanned, it is commonly used to show the user websites, plain text, phone numbers, Google maps and email addresses.
• Redundancy/Error Correction – If a portion of the code becomes unreadable having using Error Correction during creation will mean the code compensates for lost data. There are varying degrees of correction offered (15% is the most common) though the larger the redundancy allowed for the greater the increase the grid size. At 0% any obstruction/damage to the code is likely to render it unreadable.

How Do I Read The QR Code?

Every major device has a number of available readers, some such as Blackberry come with a built in reader, Android and iOS have a number of free and paid options available on their respective marketplaces. QR Reader for iPhone and QR Droid for Android and Google Goggle for both, are favorites.

Your Turn

Hopefully the thought of creating your own QR Codes is now less daunting. So do you plan on making your own QR Code? Are you already using them and have any tips? If have a unique idea for a QR Code use or want to plug your favorite generator, let us know!

This is a guest article contributed by Simon Goble.

Facebook Business Page Design

NEED HELP SETTING UP A FACEBOOK BUSINESS PAGE? CALL ME: 203.788.0481

4 Reasons Why You Must Setup a Facebook Fan Page!

1) With over 600 million users and almost 50% of them on Facebook daily. . .. stop. . .. think about it. . ...AND over 40% of existing businesses already up and running on it, you want your business to be where your customers and potential customers are going, right? If you knew that your customers were passing by one of the huge billboards in Times Square every day and those billboards didn't cost millions per month to be advertising there, you would want to be up there. . .wouldn't you?

2) Your Facebook business page is like the huge billboard in Times Square except for the fact that it's free. Your customers are there, their friends are there. And you can say a heck of a lot more on a FB page than you can on a billboard.

3) The search engines love a Facebook Business Page. Because a business page is a public URL and not a private one, your site will have a much easier time making it to the top of a Google search than your website. That's unless you've invested a lot of $ into SEO (not that there's anything wrong with that).

4) As mentioned earlier, your competition already has a Facebook business page, and not because they want to share about their favorite rice and beans recipe. The "like" button has become the new "link." Many online marketers, myself included now believe that the Facebook "like" button is becoming just as significant as backlinks to a website. In other words, the more "likes" your page has, the greater the chance of it ranking high in the search engines for your specific field and keywords. So think of it as a link and encourage your customers to press it. Every time you update something on your page these customers will now see it as they have been "linked" to it.

There are so many good reasons to create one of these Facebook business pages I could blather on and on about them forever. For now, think about the math. The average Facebook page has 140 friends. When you post to Facebook, your "friends" and all their "friends" will view your post. Can you spell V-I-R-A-L? As insane as it might sound, there's a reason why Shop Rite wants you to "like" them on Facebook.

(Credits: Facebook)